About the methodology
The Academic Working Capital (AWC) methodology is aimed at scientific entrepreneurship, according to the ideas of professor and entrepreneur Steve Blank. Among the principles adopted in the program, there is the idea that the solution must be continuously validated in the market by means of interviews, that decisions should be taken based on user experience, and that the product must solve a real problem, among other aspects.
- 1 book on the methodology
- 10 video-classes on entrepreneur education
Finding the problem
Classes focused on the first step of solution definition, which is the search for a fitting in the market and its validation within potential buyers.
Classes that explore the definition of functionalities and solutions, based on the problem that shall be solved and user experiments.