After initiating the business plan and learning about user experience, the participants of the Academic Working Capital program dedicated their time to the new prototypes of their products in the third day of Workshop I, held on July 15th. The Design Thinking concept was taken up in the lecture.
Read MoreAll activities of the second day of the Workshop I of the Academic Working Capital program, on July 14th, focused on user experience. Renato Freitas, one of the creators of 99Taxis, gave the opening lecture, reinforcing the importance of thinking about the target audience to develop a product.
Read MoreThe first day of the 1st 2015 Workshop of the AWC program was full of discussions on technological business and design. The authors of the 12 proposals selected in 2015 attended lectures, showed their projects to colleagues, listened to feedback and comments and made analysis.
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