{"id":16922,"date":"2017-05-24T14:56:56","date_gmt":"2017-05-24T17:56:56","guid":{"rendered":"https:\/\/projetos.noahsolutions.com.br\/itim\/2020\/11\/24\/second-awc-training-understanding-the-user\/"},"modified":"2020-11-24T15:01:55","modified_gmt":"2020-11-24T18:01:55","slug":"second-awc-training-understanding-the-user","status":"publish","type":"post","link":"https:\/\/institutotim.org.br\/en\/2017\/05\/24\/second-awc-training-understanding-the-user\/","title":{"rendered":"AWC\u2019s 2nd training: understanding the user"},"content":{"rendered":"

The 2nd Academic Working Capital<\/a> training for teachers of State Technical Schools (Etecs) and Technology Colleges (Fatecs)<\/a> was held on May 23rd. Six Etecs and one Fatec participated in the training in S\u00e3o Paulo-SP in the Central Administration of Paula Souza Center, partner of Instituto TIM in this initiative. While the subject of the 1st training was client discovery<\/a>, this time, the AWC<\/a> team talked about user obsession, knowing their needs and the best way to meet them.<\/p>\n

The AWC coordinators, Marcos Barretto, professor at the University of S\u00e3o Paulo (USP), and Diogo Dutra, mechatronics engineer, resumed some points from the previous meeting, such as recommendations to conduct interviews and what are the roles of AWC\u2019s monitors. They also complimented the participation of Etecs\u2019 students in the Online Workshop I: \u201cThe performance was shocking and amazing. It was impressive to see them using the tools and working, they should be congratulated\u201d, said Marcos.<\/p>\n

In the first part of the training, the groups of teachers presented the slide decks of their products and received feedbacks from AWC coordinators and Raul Javales, partner of The New Venture Group consulting company. The other teachers also commented on the presentations via Slack. After the 1st training, the groups started to perform interviews with potential clients and users of their products and updated the tools Value Proposition Canvas and CSD Matrix. The goal is for them to experience the same process as the students in order to better understand the AWC dynamics.<\/p>\n

Then, Diogo explained the structure of two more tools that help to understand the clients\u2019 segment: personas and the user journey. \u201cWe are going to use personas to define behavior standards of the people you are going to search\u201d, he explained. The user journey can be created for two contexts, before and after the use of the product. The intention is to identify the user\u2019s dissatisfaction points and how your product can solve them. The groups got together until the end of the day to create both tools.<\/p>\n

Teacher Ant\u00f4nio Carlos da Silva, from Etec Bento Quirino, in Campinas-SP, commented there was a lack of entrepreneurship vision for the students and professors of the industry sector. \u201cWe had the opportunity to extend the range, but it is still in a limited group, our group, which is here experimenting this. We intend to take it to school to work with the other fellow teachers, so that they engage the highest number of students\u201d, he said. \u201cIt is being very rewarding for us, especially because we can provide students the opportunity to come here and show the skills they have, their projects. It is a great deal for the students\u201d, added the teacher from Etec Arist\u00f3teles Ferreira, in Santos-SP, Lindionete Verderi Rodrigues.<\/p>\n

Etecs Jorge Street (S\u00e3o Caetano do Sul), J\u00falio de Mesquita (Santo Andr\u00e9), Get\u00falio Vargas (S\u00e3o Paulo) and Rosa Perrone Scavone (Itatiba) and Fatec S\u00e3o Bernardo do Campo, all located in the state of S\u00e3o Paulo, also participated in the training. Teachers will keep performing interviews, updating their tools and interacting online with other groups and the AWC team until the next training, on June 26th.<\/p>\n

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The 2nd Academic Working Capital training for teachers of State Technical Schools (Etecs) and Technology Colleges (Fatecs) was held on May 23rd. Six Etecs and one Fatec participated in the training in S\u00e3o Paulo-SP in the Central Administration of Paula Souza Center, partner of Instituto TIM in this initiative.<\/p>\n","protected":false},"author":6,"featured_media":13481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1739],"tags":[2773,1703,3006,1704,2866,2944,2314,1705,2946,2947,1931,3007,1701,2949,3008,2975,1814,2045,2507],"class_list":["post-16922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2017-en","tag-academic-working-capital-en","tag-antonio-carlos-da-silva-en","tag-awc-en","tag-awc-2017-en","tag-centro-paula-souza-en","tag-diogo-dutra-en","tag-entrepreneurship","tag-etec-en","tag-fatec-en","tag-formation","tag-lindionete-verderi-rodrigues-en","tag-marcos-barretto-en","tag-mentorship","tag-personas-en","tag-raul-javalis-en","tag-teachers","tag-tools","tag-user-journey"],"acf":[],"jetpack_featured_media_url":"https:\/\/institutotim.org.br\/wp-content\/uploads\/2017\/05\/Destaque-formacao-professores-2-scaled.jpg","_links":{"self":[{"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/posts\/16922"}],"collection":[{"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/comments?post=16922"}],"version-history":[{"count":2,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/posts\/16922\/revisions"}],"predecessor-version":[{"id":16924,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/posts\/16922\/revisions\/16924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/media\/13481"}],"wp:attachment":[{"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/media?parent=16922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/categories?post=16922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/institutotim.org.br\/en\/wp-json\/wp\/v2\/tags?post=16922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}