The students attended lectures on corporate world and investment mechanisms and, in the afternoon, set up their projects and presented them in a Review of Products Fair, held in the building of Mechanical and Naval Engineering of the Polytechnic School of the University of São Paulo (Poli-USP).
Read MoreAfter initiating the business plan and learning about user experience, the participants of the Academic Working Capital program dedicated their time to the new prototypes of their products in the third day of Workshop I, held on July 15th. The Design Thinking concept was taken up in the lecture.
Read MoreAll activities of the second day of the Workshop I of the Academic Working Capital program, on July 14th, focused on user experience. Renato Freitas, one of the creators of 99Taxis, gave the opening lecture, reinforcing the importance of thinking about the target audience to develop a product.
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