Once again, São Paulo’s Virada Cultural had the support of Instituto TIM. In addition to making improvements on the event’s website – which is fed with data of the Mapas Culturais/SP Cultura platform –, Instituto TIM developed the app for Virada Cultural 2015 in partnership with the São Paulo Municipal Department of Culture. The app, a free software that can be installed on mobile phones with Android and iOS operating systems, has been downloaded by more than 16,000 people.
Users could consult the full schedule on the phone, with details on the time and place of each attraction, filtering the concerts and activities by location and time. They could also bookmark events that would participate in and set their own schedule with Minha Virada (My Virada) – which could be shared via email, on social networks such as Facebook or through apps such as WhatsApp. In addition, users could access on their phones the schedule of Minha Virada they had previosuly set up on the official website, since the two tools had been integrated.
The 11th edition of the main street event of São Paulo took place for 24 hours between June 20th and 21st. There were more than 1,500 free attractions of various artistic genres and in different parts of the city of São Paulo, as well as CEUs, SESCs and equipment of the Municipal Department of Culture.
